Online Marketing Schools
The following schools have accredited degree programs in Online Advertising & Marketing
About Online Marketing Degrees
The objective of any firm is to market and sell its products or services
profitably. In small firms, the owner or chief executive officer
might assume all advertising, promotions, marketing, sales, and
public relations responsibilities. In large firms, which may offer
numerous products and services nationally or even worldwide, an
executive vice president directs overall advertising, promotions,
marketing, sales, and public relations policies. Advertising, marketing,
promotions, public relations, and sales managers coordinate the
market research, marketing strategy, sales, advertising, promotion,
pricing, product development, and public relations activities.
Daniel Webster College
- BS in Marketing Management
Accelerated Bachelor Degree Completion Program conducted in the Co-hort Model. Students attend class one night a week for 18 months. Focusing on one subject area for 4 - 7 weeks, students move through a logical sequence of 14 courses.
Request more information from: Daniel Webster College
about their Online Advertising and Marketing Studies Program.
Grand Canyon University
- MBA with an Emphasis in Marketing
The Master of Business Administration with an Emphasis in Marketing combines the broad-based, general management curriculum of the MBA program with specialized study in marketing that prepares students for advanced management positions in corporate marketing or brand management.
Request more information from: Grand Canyon University
about their Online Advertising and Marketing Degree Programs.
National American University
-
BS in Business Administration Emphasis in
Marketing
Are you creative? Do you like to be on the cutting edge of business development? As a Business Administration graduate with emphasis in Marketing, you will be well qualified for a career in advertising, market research, product management, promotions and sales management.
Request more information: National American University
about their Online Advertising and Marketing Degree Programs.
Managers
oversee advertising and
promotion staffs, which usually are small, except in the largest
firms. In a small firm, managers may serve as a liaison between the
firm and the advertising or promotion agency to which many advertising
or promotional functions are contracted out. In larger firms, advertising
managers oversee in-house account, creative, and media services departments.
The account executive manages the account services department, assesses
the need for advertising, and in advertising agencies, maintains
the accounts of clients. The creative services department develops
the subject matter and presentation of advertising. The creative
director oversees the copy chief, art director, and their respective
staffs. The media director oversees planning groups that select the
communication media for example, radio television, newspapers, magazines,
Internet, or outdoor signs to disseminate the advertising.
Promotion managers
supervise staffs
of promotion specialists. They direct promotion programs combining
advertising with purchase incentives to increase sales. In an effort
to establish closer contact with purchasers, dealers, distributors,
or consumers promotion programs may involve direct mail, telemarketing,
television or radio advertising, catalogs, exhibits, inserts in newspapers,
Internet advertisements or Web sites, in store displays or product
endorsements, and special events. Purchase incentives may include
discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Marketing managers
develop the
firm's detailed marketing strategy. With the help of subordinates,
including product development managers and market research managers,
they determine the demand for products and services offered by the
firm and its competitors. In addition, they identify potential markets
for example, business firms, wholesalers, retailers, government,
or the general public. Marketing managers develop pricing strategy
with an eye towards maximizing the firm's share of the market and
its profits while ensuring that the firm's customers are satisfied.
In collaboration with sales, product development, and other managers,
they monitor trends that indicate the need for new products and services
and oversee product development. Marketing managers work with advertising
and promotion managers to promote the firm's products and services
and to attract potential users.
Public relations managers
supervise
public relations specialists. (See the Handbook statement on public
relations specialists.) These managers direct publicity programs
to a targeted public. They often specialize in a specific area, such
as crisis management or in a specific industry, such as healthcare.
They use every available communication medium in their effort to
maintain the support of the specific group upon whom their organization's
success depends, such as consumers, stockholders, or the general
public. For example, public relations managers may clarify or justify
the firm's point of view on health or environmental issues to community
or special interest groups.
Public relations managers
also
evaluate advertising and promotion programs for compatibility with
public relations efforts and serve as the eyes and ears of top management.
They observe social, economic, and political trends that might ultimately
affect the firm and make recommendations to enhance the firm's image
based on those trends.
Public relations managers may confer with labor
relations managers to produce internal company communications such
as newsletters about employee-management relations and with financial
managers to produce company reports. They assist company executives
in drafting speeches, arranging interviews, and maintaining other
forms of public contact; oversee company archives; and respond to
information requests. In addition, some handle special events such
as sponsorship of races, parties introducing new products, or other
activities the firm supports in order to gain public attention through
the press without advertising directly.
Sales managers
direct the firm's
sales program. They assign sales territories, set goals, and establish
training programs for the sales representatives. Managers advise
the sales representatives on ways to improve their sales performance.
In large, multi product firms, they oversee regional and local sales
managers and their staffs. Sales managers maintain contact with dealers
and distributors. They analyze sales statistics gathered by their
staffs to determine sales potential and inventory requirements and
monitor the preferences of customers. Such information is vital to
develop products and maximize profits.
